PRINCE HOLDING INFORMATION ABOUT INNOVATIONS

As Prince Holding, we continue to prepare rapidly for the 2025 season and have sold our Euphoria Palm Beach Resort Hotel in Manavgat under our Hospitality division. Additionally, the hotels we operated during the 2024 season, namely Amara Family, Amara Comfort Kemer, Barbaross Beach, and Euphoria Comfort Beach, are no longer part of our portfolio, and the transfer processes for these hotels have been completed.

Within our holding, during the 2024 season, a significant milestone was achieved with the collaboration with the Accor group, as our hotel in Tekirova, Mövenpick Resort Antalya Tekirova, became the first Mövenpick-branded hotel in the region and the first Mövenpick resort in Turkey. With major constructional and operational innovations, a uniquely beautiful hotel has been added to Turkish tourism.

For the 2025 season, our Maldives Project will be realized in the area adjacent to our Mövenpick Resort Tekirova Hotel. Our project has won the International "Best Hotel Architecture" award. Preparations are ongoing to welcome our guests at Maldives Chalets Villas in the new season through an agreement with SMT Simetri Construction Project Consultancy Tourism Industry, a company known for its top-tier and exclusive projects.

Our Royal Teos Thermal Resort Clinic&SPA Hotel, located in İzmir Seferihisar, continues to operate year-round, offering both thermal services and a resort concept. Having completed its first year, it will continue to host significant national and international organizations in many areas.

In addition to our investments that have enriched the tourism sector, we have taken an important step in the world of finance. Our SLM Investment Bank has been established, and we are proud that it will become operational in 2025.

Despite all the adversities, our investments in both tourism and the economy will continue. As Prince Holding, we will proceed with confident steps into the future.